Kasbu vs Avely vs own.page: Which Loads Fastest? (2026 Speed Test)

We timed Kasbu, Avely.me and own.page 30 times each, 90 requests in total. Kasbu answered in 163 ms median against 610 ms and 774 ms. Full data, why load speed decides whether your bio link gets opened, and the one thing that can still make your own page slow.

Published 2026-08-14 · 6 min read by Kasbu Team.

Tags: Link in Bio, Performance, Comparison, Avely, Bento Alternative

Every comparison of link-in-bio platforms argues about card types, pricing and free plan limits. Almost nobody measures the thing your visitor actually experiences first: how long they stare at a blank screen before your page shows up.

So we measured it. We timed three grid-style platforms, Kasbu, Avely.me and own.page, 30 times each. 90 requests in total, cycling between the three so none of them got an unfair slice of the network.

The gap was much wider than we expected.

The results

Time to first byte, which is how long the server takes to start answering at all:

The number that surprised us: Kasbu's worst run out of 30 was still faster than the best run either competitor managed. 406 ms against 532 ms and 564 ms. The ranges never overlap at any point. That is not a close race decided by a lucky sample, it is a structural gap.

Full page HTML, delivered and complete:

And in a real browser on a cold visit, with no cache, exactly like a first-time visitor arriving from your bio:

Why the gap exists

Two reasons, and neither one is a trick.

Kasbu is served from the edge. Your page sits on a CDN with servers distributed worldwide, so a visitor gets an answer from a machine near them rather than from a single origin server somewhere else on the planet. That accounts for most of the 163 ms.

The page that arrives first is tiny. 3.7 KB compressed, roughly the size of a paragraph of text. Your cards, images and embeds stream in right behind it, but the browser has something to work with almost immediately instead of waiting on a 24 KB document.

Why this matters more for a bio link than for a normal website

A link in bio is not a destination people patiently wait for. It is a hop between two things they actually want, and every property of that moment works against you:

• They arrive from an app, not from search. No cache, no warm connection, nothing preloaded. Every visit is a cold start.
• They are inside an in-app webview. Instagram and TikTok open links in their own stripped-down browser, which runs JavaScript slower than Safari or Chrome.
• They are on mobile data, often bad mobile data. A slow server turns into a much slower page when the network is already struggling.
• Going back costs nothing. There is no sunk cost to abandoning your page. The back gesture sits right there under their thumb.

Google's widely cited mobile research put the abandonment point at around three seconds. Whether that exact figure holds for your audience or not, the direction is not in dispute: the longer the wait, the fewer people are still there when the page finally appears.

The loss also compounds. Every visitor who gives up before your page renders is a click that never reaches your store, your booking link or your newsletter, and you will never see it in your analytics, because they left before anything loaded enough to be counted.

The honest part: a fast platform can still host a slow page

This is the finding most relevant to you, and it is the one that does not flatter us.

When we looked at which specific resources took longest on the Kasbu page we tested, the eight slowest were all third-party embeds. A YouTube iframe took 7 to 8 seconds to settle. An Apple Music player, a map snapshot and analytics accounted for most of the rest. Kasbu's own code finished in about one second, and then the page sat there waiting on other companies' servers.

We saw the same effect from the other side. Everything above measures a first visit, which is the normal case for a bio link. On a repeat visit, where the browser already holds most of the files, the ordering flips: across our warm runs the Avely page landed between 471 and 672 ms while the Kasbu page landed between 831 and 1,175 ms. Both are fast at that point, and the gap is a few hundred milliseconds rather than seconds, but it goes to Avely, because a fully static page has nothing left to fetch while ours keeps re-requesting embeds that can never be cached.

None of that changes who answers first. Time to first byte is the server's own speed and cache never enters into it, which is why Kasbu won all 30 of those rounds. What changes on a repeat visit is everything that comes after the first byte, and that part is not the platform, it is your cards.

The platform gives you a fast floor. What you build on top of it decides your ceiling.

Practical takeaways for your own page:

• Put your most important card first, above the fold. It renders in the first second regardless of what else is on the page.
• Be deliberate with video embeds. One YouTube or Apple Music card is fine. Four of them stacked at the top means your visitor watches a loading state.
• Compress images before uploading. A 4 MB photo does not look better on a phone screen than a 400 KB one, it just arrives later.
• A map card is beautiful and expensive. Worth it if you are a physical business people need to find. Not worth it as decoration.
• Fewer, better cards beat more cards. The median Kasbu page uses about four. That is usually the right answer rather than a limitation.

How we tested, and what we cannot claim

Benchmarks should be reproducible, so here is exactly what we did and where it falls short.

Method: 30 rounds, cycling Kasbu, then own.page, then Avely, and repeating, so network conditions were shared evenly across all three. 90 requests in total, measured with curl at the network level plus browser Navigation Timing for the render metrics. Measured on 14 August 2026 from a single location in Mexico. The URLs tested were kasbu.bio/kasbu, own.page/elitza and avely.me/work_louder.

What this does not prove:

• One location, one network. From Europe or Asia the absolute numbers would shift. The edge CDN advantage should hold, but we did not measure it from there.
• One page per platform. Each page has different content. That is why we lead with time to first byte, which is the server's speed and essentially independent of what sits on the page, and treat the full-load numbers as directional.
• Speed is one variable. It is not a verdict on either competitor as a product. Both are real, well-built tools, and we have written honest head-to-head comparisons of Kasbu vs own.page and Kasbu vs Avely that cover everything else.
• Load-event timings are noisy. Across runs they swung by several seconds on every platform, ours included, because third-party embeds and analytics behave unpredictably. Time to first byte was stable and repeatable, so that is the number to trust.

Frequently asked questions

Which link in bio platform is fastest, Kasbu, Avely or own.page?

Kasbu, by a wide margin in our testing. It answered in 163 ms median against 610 ms for Avely.me and 774 ms for own.page, and it won all 30 measurement rounds. Its slowest single run was still faster than the fastest run of either competitor.

Does page speed affect my Google ranking?

Yes, though less than people assume. Google uses Core Web Vitals as a ranking signal, but relevance and content matter more. The bigger effect of speed is indirect: a fast page keeps visitors, and visitors who stay send better engagement signals than visitors who bounce.

Will my Kasbu page be as fast as the one you tested?

The server side, yes, because that is the platform and it is identical for every page. The rest depends on what you put on it. A page of links and images will be faster than the one we tested. A page stacked with video embeds will be slower.

Do embeds hurt enough that I should avoid them?

No. An embedded Spotify player that lets someone listen without leaving your page is worth a second of loading. The problem is stacking several of them at the top. Use them where they earn their place.

Does a custom domain slow my page down?

No. Custom domains on Kasbu are served from the same edge network as kasbu.bio addresses.

How do I check my own page speed?

Run your URL through Google PageSpeed Insights. Test the mobile score rather than desktop, because that is where nearly all link-in-bio traffic actually lands.

Your bio link gets one chance, on a bad connection, from someone who is already halfway to leaving. Fast is not a nice-to-have there. It decides whether the page gets seen at all.

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